Open a Checking Account, Change a Life: 316 Financial Launches Jimmie Hale Mission Challenge

Author: 316 Financial | Published: Wednesday, September 3, 2025

FOR IMMEDIATE RELEASE
September 3, 2025

BIRMINGHAM, AL – Banking can be more than managing money — it can be a way to serve others. With the launch of the “Jimmie Hale Mission Challenge,” 316 Financial is turning something families already need — a checking account — into an opportunity to support a Birmingham ministry that’s changing lives every day.

Now through October 31, 2025, when someone opens a checking account with 316 Financial and uses promo code “JHM”, the bank will donate $10 to The Jimmie Hale Mission after the customer makes their first debit card transaction — whether online, in-store, or at an ATM. Donations will continue through the end of October, up to $10,000 total.

“At 316 Financial, we believe banking should be more than just transactions — it should be a tool for good,” said Paige Whitaker, Brand Growth and Partnerships Manager at 316 Financial. “We’re honored to partner with The Jimmie Hale Mission and give our customers a simple way to make a meaningful impact just by opening a checking account. This initiative aligns with our mission to bring purpose to personal finance.”

Here’s how it works:

Open a 316 Financial checking account online and enter promo code “JHM” during sign-up.
Make at least one debit card transaction.
316 Financial donates $10 to The Jimmie Hale Mission — up to $10,000 total.

All personal banking information remains private and secure.

Customers can choose from two checking account options:

316 Rewards Checking – Earn 1% cash back on every debit purchase
316 Interest Checking – Earn a standout 3.80% Annual Percentage Yield (APY)

The Jimmie Hale Mission has served the Birmingham community for decades, offering faith-centered programs that help men and women overcome homelessness, addiction, and life-controlling challenges through compassion, guidance, and accountability grounded in Christ.

“We are deeply grateful for this partnership with 316 Financial,” said Perryn Carroll, Executive Director of The Jimmie Hale Mission. “The Jimmie Hale Mission Challenge not only helps fund our ongoing work, but it also reminds our community that change can start with something as simple as opening a checking account. This is compassion in action — and we’re excited to see Birmingham rally behind it.”

316 Financial invites families, individuals, and local businesses to join the Jimmie Hale Mission Challenge this fall. Every new account helps fuel hope, healing, and Christ-centered transformation in Birmingham.

To learn more or open your account, visit www.bank316.com/JHM

About 316 Financial
316 Financial is a purpose-driven division of Primis Bank that tithes 10% of profits to causes that uplift and inspire. We believe everyday banking can be a force for good—helping customers reach their goals while fueling ministries and organizations that change lives.

Disclosures
Banking services are provided by 316 Financial, a division of Primis Bank, Member FDIC. Deposits at 316 Financial, Primis Bank, and any of its divisions, brands or affiliates are aggregated to determine FDIC insurance coverage. Annual Percentage Yields (APYs) are accurate as of September 3, 2025 and may change after the account is opened. Fees may reduce earnings. Cashback is earned on eligible debit card purchases; ATM transactions do not qualify towards debit rewards. Only $1 is needed to open deposit accounts. Offer valid for new checking accounts opened online with promo code JHM between September 3 and October 31, 2025. Limit one donation per account. Donations are made directly by 316 Financial to The Jimmie Hale Mission. Customer accounts and personal information will not be shared.

Media Contact:
Paige Whitaker
316 Financial

Brand Growth & Partnerships Manager
Email: [email protected]
Phone: 803-629-9800
Website: www.bank316.com

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