Bridging Belief and Giving for Gen Z and Millennials


We’re grateful to see our Brand Growth & Partnerships Manager, Paige Whitaker, share her heart for stewardship on the Christian Leadership Alliance website.

Her article, “The Generosity Gap,” looks at how ministries and nonprofits can invite the next generation into joyful giving. Paige reminds us that Gen Z and Millennials aren’t less generous—they simply long for clarity, purpose, and impact in how their gifts are used.

She outlines four practical ways leaders can walk with younger donors in discipleship, showing that generosity is more than a campaign—it’s an act of worship and part of our identity in Christ.

You can read the full article here: The Generosity Gap

We’re thankful to the Christian Leadership Alliance for opening the door to this conversation and for equipping leaders to cultivate faithful stewards for generations to come.